The Indian Home Textile Industry Is Gaining Global Foothold

Two decades back, stylish interiors or beautiful indoors were in minds of only a few homeowners. Most of the houses had limited stock of bed linen and bedsheets, which were washed and reused again and again. Home textiles and furnishings were majorly seen in the market during festivals only.

Now, thanks to the increasing number of households, growth of Indian retailing, rising disposable incomes, growth of the housing, hospitality and healthcare sectors along with mounting consumerism, we are witnessing a change in Indian middle-class lifestyle. People now, especially the young working couples, spend a considerable amount on interiors to give a trendy and modern look to their homes. All these factors have increased the demand for home textile products by 30-40% per annum.

Further, with e-commerce giants adding home segments to their websites, home furnishings and textiles have become even more appealing to the public. Be it cut-length curtains or readymade home textile items, the whole process of shopping has become hassle-free. A growing demand for high-quality home furnishings on e-commerce websites from around the world can be seen clearly.

India, in particular, is a home to some of the biggest home textile manufacturers including the likes of Welspun (3rd largest towel producer), Dicitex (5th largest furnishing fabrics producer) and Trident (largest terry towel manufacturer). Additionally, several Indian brands such as Spread, Birla Century, Super Net, ABN, etc. are renowned globally and growing at a healthy pace. Even some of the international brands, such as UCB, Espirit Home and many others, have witnessed a growth rate of 20-30% in the Indian home textile market.

The home textile industry in India is varied in terms of pricing, colours, design and even consumers. There are some who prefer international brands with no constraint on price while there are consumers who look for high volume at reasonable prices. Today, a consumer is becoming highly aware of the environment, safety and hygiene and thus, the demand for features like stain-resistant, fragrance, flame retardant in home textiles has gone exponentially high.

In 2014, India’s share in global home textiles was 11% that suggested a strong potential to grow. Indian textile companies get some favourable advantages in the rising global market. These include the huge availability of low-cost cotton, cheap labour, promising Government policies and the current trend of depreciation of Indian Rupee vis-à-vis foreign currency. All these factors have supported the potential of Indian textile players to reach great heights in the segment.

Mayank Mohindra is an author on apparel, fashion and textile industry. His articles are based on latest apparel industry news, textile news and/or analysis of the dynamics of global apparel trade, and fashion industry.

Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

Free Computer Games to Make Your PC Come Alive

There is not one computer in the world that doesn’t have one or two games installed. Even if what you have is a work PC, you still need some sort of diversion from the task piling up your table every day. That is the reason why Microsoft created their operating system with built-in free computer games like Solitaire, Hearts, Free Cell and Pin Ball. Too bad your boss doesn’t like them and wipes them away.

But don’t worry. While you can’t enjoy the computers at work with all the games your heart wants to play, you can always pack your PC at home with a huge collection of free computer games that you can get a grip of. These games can easily be installed on your computer right off the internet.

There is a plethora of free computer games over the worldwide web that your computer’s hard drive, no matter how big it is, can’t possibly contain. So just pick several of the games that you tend to enjoy most and install them in one neat folder in your computer. That is how you make your PC – or any PC for that matter – come alive.

There are many games available online and you are free to pick the type that suits your fantasies. There are shooting games, role-playing games, and adventure games especially for the man in you. On the other hand, girl’s games like bubble games, dress-up games, and simulation games are easily obtainable as well.

If you want these games, you simply have to go out on a surfing spree and find the gaming sites that offers free download of their games. Also, it is quite possible to play such games using your browser, just in case you want to enjoy them while at work and without the need for installation. Just be sure that your boss doesn’t block the site and you won’t get caught playing it!

There is a game especially made for everybody. A single game can come in a thousand of variations and one of them is a perfect fit to what you are looking for. For example, a simple racing game with a car and controls can be offered in ten thousand different scenarios over the internet. While all of them are somewhat different in look and in style, there is only one goal – and that is to take your car into the finish line in one piece and ahead of all the others.

Indeed, a PC without even the free computer games installed is not exciting. If you want your computer to come alive, you have to install every new game released in it. That is how you get to enjoy the beauty of both worlds – that of strictly work and of fine leisure. With a computer game, you can reach the farthest end of the earth without even leaving your seat. Try it and you will be amazed as to what free computer games can do for you.